It’s time for a new amenity kit- this time from Etihad. And for those who want to collect them all, you’re going to have fun with this- as the airline rolls out the Destination Collection.
The Destination Collection draws inspiration from destinations across the airline’s global map, transforming a functional inflight essential into a collectable keepsake. Etihad’s new Business amenity kit builds on the success of the collectable Finjans offered to premium guests in First onboard Etihad flights; each Finjan is designed to represent an Etihad destination, the cups are randomly allocated to guests flying in First, and the designs are refreshed regularly, creating a keepsake for guests of Etihad that reflects the Emirati heritage the airline champions.
The collection features two distinct bag styles: Pouch and Slim. Each style is available in seven colourways, with every colour representing a different city within Etihad’s impressively expanding network. The bags showcase the destination name and geographic coordinates embossed on the exterior, complemented by a faceted zipper puller and a bespoke interior lining featuring faceted artwork inspired by the city it represents. Every bag includes a serial number (1–7), indicating its unique artwork within the collection.
The first batch includes Abu Dhabi (#1), Krabi (#2), Mumbai (#3), Lisbon (#4), Addis Ababa (#5), Calgary (#6), and Atlanta (#7).
Each year, as the collection expands, additional cities and artworks will be introduced progressively. Each flight will be loaded with a mixed selection of colours and destinations, ensuring guests encounter a different design each time they fly, encouraging collectability and making every journey feel unique.
As for the contents, each kit continues to include Etihad’s signature comfort essentials, such as an eyeshade, earplugs, and a dental kit, alongside a skincare experience by LANEIGE, including:
- LANEIGE Water Sleeping Mask, powered by hyaluronic acid and squalane to replenish moisture and revive tired-looking skin
- LANEIGE Lip Sleeping Mask, delivering intense hydration with Berry Fruit Complex, Murumuru Seed, and Shea Butter
- Hand Cream, a deeply hydrating formula that restores softness and relieves dryness
In Quotes
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said,
“This new amenity kit collection reflects everything Etihad stands for: thoughtful design, a strong sense of place, and an elevated guest experience. Celebrating destinations across our network and partnering with LANEIGE to enhance inflight wellbeing, we’re going beyond to create an experience that feels personal, curated, and beautifully considered for our Business guests. Each kit a collectable keepsake inspired by the places we connect and meaningful even after your journey ends.”
He added,
“This is an exciting move for Etihad, bringing our Business amenity kit design in‑house allows us to empower the extraordinary talent across our organisation and provide the opportunity to create with purpose. The result is a collection that is authentically Etihad, designed by our people from start to finish.”
PilKyung Choi, Brand President of LANEIGE, commented,
“We are immensely proud to partner with Etihad Airways as the first Korean beauty brand to be part of this global onboard amenity programme. This partnership represents a deeply meaningful milestone for LANEIGE, bringing our skincare expertise into the flight environment and extending the LANEIGE universe beyond the ground.
“By uniting LANEIGE’s skin barrier science with recovery focused care for travel stressed, jet lagged skin, we are creating an effortless, sensorial experience designed to support comfort and energy at altitude. It is skincare you feel, lightweight and intuitive, powered by science. Through this collaboration, we invite guests to experience the LANEIGE Wonder in the air: an effortless, sensorial journey where skin barrier science supports recovery, comfort, and energy throughout the flight.”
Just like Pokemon, but with amenity kits
Collectability of amenity bags is … a mixed thing. For me, I always tend to look beyond what the bag offers and look to the second life of a bag (for example, I have some pre/post merger United Amenity kit net bags that are perfect for memory card storage, whilst the American Airlines kits have made spare sneaky wallets, whilst a Turkish Airlines bag has made the perfect cable bag.
I can see these being of some use – but that isn’t the intended aim here, rather the collect them all. Like Pokemon cards, but with amenity kits.
For those in the aeronautica collection markets, I’m sure they’ll bring happiness and joy. As an inflight collectable? You’ll need to fly Etihad a lot of times in business class to make a collection, unless you turn to secondary markets.
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