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Economy Class & Beyond

Heathwick? What an awful idea….

08/10/2011 by Kevincm

Hitting the press today in the United Kingdom has been the idea of "Heathwick" (with the Telegraph breaking it first, followed by the BBC The idea is to some simple - slap in a High Speed Rail link to operate between London Heathrow and London Gatwick Airports around the M25, running at 180mph to 15 minutes and create a "virtual hub" between the two airports. Ministers … [Read more...]

Dutch Railways to introduce “Emergency Plastic Relief Bags”

07/10/2011 by Kevincm

Umm. Are we sure it's not April 1st? Oh dear. In this case, it's probably true. This up on the BBC News site, who note that the Dutch National Railways (Nederlandse Spoorwegen), is to add plastic bags as part of a first aid provision on some services. What you'll be doing in these bags... well.. is it to provide an emergency place to urinate. Or to put it bluntly - Wee … [Read more...]

Korean Air: Why go to One London Airport when you can go to Two?

07/10/2011 by Kevincm

Korean Air has confirmed it is to begin services to London Gatwick as well as London Heathrow. The route will operate between Seoul Inchon and London Gatwick 3 times a week. FLIGHT  DEPART ARRIVE  OPERATES KE909 ICN  18:40  LGW 22:50  Tuesday, Thursday and Saturday KE910 LGW  10:30  ICN 05:25+1  Wednesday, … [Read more...]

Fares going down at Gatwick for British Airways

07/10/2011 by Kevincm

British Airways must be feeling the pinch from all the other low cost carriers at London Gatwick, and has launched a new campaign of lower fares from/to Gatwick. Fares are down as much by 20%, for an undefined period (but not a short as a sale), and kick of from £39 a sector for Amsterdam, Bologna, Bordeaux, Malaga, Marseilles, and going up in steps from there (for example, … [Read more...]

UA: Lazy rebrand of the day

03/10/2011 by Kevincm

The ongoing merger of United and Continental goes apace with the annoucement that the airline has decided what it's going to do about it's lounges. On the United side, it was The Red Carpet Clubs, meanwhile on the Continental side, they're know as Presidents Clubs. So with those rich heritages, what do you think United is calling their clubs going forward? Have a good … [Read more...]

EI: Irish Goverment – Psst: Wanna by 25% of an airline?

08/09/2011 by Kevincm

It seems that the Irish government has declared Aer Lingus not to be in it's fiscal future according to RTE. Whilst no decision had been made, and there were some issues about the current value of the holding. The Irish State currently holds 25% of the airline, with the the government holding the 'strategic' no longer applies Now you'd expect Ryanair to be over this like … [Read more...]

WW: New fares to confuse you all

08/09/2011 by Kevincm

BMI Baby seems to be modifying itself. Or it's paid a visit to the Strategy Boutique to get some new ideas with the changes of fares operated by the airline. Instead of the old two types of package, they're confusing matters with 3 types - FlyPlus, FamilyFly and Fly. FlyPlus is BMI Baby's go at a business product. This adds to your booking: No flight change fees One … [Read more...]

TG: Introduces.. Thai Smile Air.

22/08/2011 by Kevincm

Oh dear. It seems Thai International Airways have been visiting the Strategy Boutique for a name for their new "light premium airline". And it's called Thai Smile Air. Oook. Thai Smile Air (TSA.. hmm. Not a good start) will begin services in July next year, operating from Bangkok Suvarnabhumi Airport to Ubon Ratchathani, Khon Kaen, Chiang Rai and Surat Thani. TSA … [Read more...]

DJ: Strategy Boutique Special – Virgin Blue rebrands as …. Virgin Australia

04/05/2011 by Kevincm

Yup. Virgin Blue has finally done what it's been trying to do for some time, and has rebranded itself as Virgin Australia Here's the advert - analysis on the Strategy Boutique visit later on today … [Read more...]

BD: Morocco Moves Zone

15/02/2011 by Kevincm

Intresting news from BMI with Morocco moving redemption zone from Zone 5 to Zone 2.Instead of costing 40000 miles for a Y class round trip with all the taxes, this now drops to 12000 miles instead. Of course, for Diamond Club Gold holders, Gold Upgrades or CUVs can also be used to bump up to business.A logical move this is - least of all it is being served by Short Haul … [Read more...]

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